Investment Package for one of Berlin’s Landmarks
The KaDeWe shopping centre counts without a doubt among the most prominent landmark structures of Berlin. It is a highly popular attraction of international significance. This made the plans of the international consortium of owners to sell it all the more sensitive.
Maintaining strictest confidentiality, we prepared the sales documents for the asset. The final result was an exclusive investment memorandum in the form of a luxurious large-format book for a selected international target group. We produced it using special materials of the finest quality, and had an international production team coordinate the costly processing. In a parallel move, we created a film clip of several minutes that includes previously unpublished historic footage from the archives. Filming on location proved a particular challenge – for not even the film crew was supposed to know that the property was about to be sold. Please understand that we cannot show the clip here for copyright reasons.
The sheer size of the asset created yet another issue: The number of eligible investors worldwide was very limited. So the solution required a high degree of international competence. After all, the sales kit had to get everything just right for every audience – be in it Asia, the Americas, or the Middle East.
Client: The Highstreet Consortium, consisting of Goldmann-Sachs Whitehall, Deutsche Bank RREEF, Generali Real Estate, Prelios, and the Borletti Group represented by Archon Group Deutschland GmbH