Kölnisch Quartier

Kölnisch Quartier

Living and Working at the Former 4711 Work

The job of relaunching the former manufacturing site of the 4711 Echt Kölnisch Wasser fragrance in Cologne’s Ehrenfeld district proved quite tricky when it came to renaming the place. The obvious solution was to reposition the entire area under the well-known name of the fragrance brand. Working in close collaboration with client, owner and trademark lawyers, unit III consulting developed the new name, logo, and an entirely new print and internet presence.

Client: FREO

Brand Design
Leporello