From Shopping Centre to Trendy Location
The Neukölln Arcaden mall straddles the high-street pitch in the vibrant centre of Neukölln, one of Berlin’s trendiest boroughs. Working closely with Cornerstone, Unit III repositioned the property. The first advertising media we created to attract new tenants was an iPDF, a letting brochure, and a website. Throughout, we focused on one key objective: the shopping centre will have to be as hip as the district surrounding it. Design, concept, and tonality reflect the unique and exuberant mood of the neighbourhood.